Thank you for visiting our website. Shades of Light (also referred to in this Privacy Policy as "We", "Us", and "Our") is committed to protecting your privacy. This Privacy Policy describes Our privacy practices and provides you with information about your data privacy rights. You are encouraged to review the Privacy Policy whenever you visit the site to make sure that you understand how any personal information you provide will be used.
Please be advised, by using Our website, you consent to the personal information collection and processing practices described in this Privacy Policy.
There are several ways you may share personal information with Us. You may share information with Us directly, such as by interacting with Us in person at a retail location or trade show, signing up for a mailing list, or submitting payment information for a product. We also collect certain types of customer information automatically, such as your IP address when you visit Our website. Finally, We may get information about you from third party service providers, such as an updated mailing address.
Below is a table summarizing Our collection of personal information:
| Category of Data | Source of Data | Purpose of Processing |
|---|---|---|
| Identifiers such as name, postal address, unique personal identifier, online identifier, Internet Protocol address, e-mail address, phone number, and/or other similar identifiers | You (directly and through your devices); Our service providers | Respond to your questions and requests; Offer Our goods and services; Conduct business with you; Ensure the security and integrity of Our network, systems, and data; Track website usage; Comply with legal requirements; Short-term, transient use (setting up your session with Our website, for example) |
| Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or shopping histories or patterns | You (directly and through your devices) | Offer Our goods and services; Conduct business with you |
| Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an internet website application, or advertisement | You (directly and through your devices); Our service providers | Respond to your questions and requests; Offer Our goods and services; Conduct business with you; Ensure the security and integrity of Our network, systems, and data; Track website usage; Short-term, transient use (setting up your session with Our website, for example) |
| Inferences drawn from the categories of personal information listed above | You (directly and through your devices); Our service providers | Offer Our goods and services; Conduct business with you |
Shades of Light may disclose your personal information to certain vendors and third parties for our business and operational purposes. We have disclosed the following categories of personal information for business purposes to third parties in the prior twelve months:
| Category of Data | Category of Recipients | Purpose of Disclosure |
|---|---|---|
| Identifiers such as a name, postal address, unique personal identifier, online identifier, Internet Protocol address, e-mail address, or other similar identifiers | Our service providers; Government entities | Respond to your questions and requests; Offer Our goods and services; Conduct business with you; Ensure the security and integrity of Our network, systems, and data; Track website usage; Comply with legal requirements; Short-term, transient use (setting up your session with Our website, for example) |
| Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or shopping histories or patterns | Our service providers | Respond to your questions and requests; Offer Our goods and services; Ensure the security and integrity of Our network, systems, and data; Track website usage; Short-term, transient use (setting up your session with Our website, for example) |
| Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an internet website application, or advertisement | Our service providers | Offer Our goods and services; Conduct business with you |
| Inferences drawn from the categories of personal information listed above | You (directly and through your devices); Our service providers | Offer Our goods and services; Conduct business with you |
From time to time, We may share your personal information with an outside vendor for marketing or commercial purposes. For example, we share certain types of consumer data (such as your name, address, and purchase history) with a third-party vendor to obtain access to marketing lists of potential customers as part of a co-op arrangement. This may be considered a "sale", "sharing" or "selling for the purpose of targeted advertising" under state law. However, any selling or sharing of personal information does not mean that money was exchanged for the data. Further, Our use of cookies and other tracking technologies may be considered a "sale", "sharing" or "selling for the purpose of targeted advertising" under state law.
The table below shows the categories of personal information We have "sold" or "shared" in the prior 12 months, the categories of recipients, and the business purposes for the "sale" or "sharing."
| Category of Data | Category of Recipients | Business Purpose for Selling/Sharing |
|---|---|---|
| Name, contact information, and other identifiers | Advertisers and marketing partners, providers of data analytics, and social media networks | To make the online advertisements you see more relevant to your interests; To improve market understanding. |
| Commercial information, including records of personal products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies | Advertisers and marketing partners, providers of data analytics, and social media networks | To make the online advertisements you see more relevant to your interests; To improve market understanding. |
| Internet and other electronic network activity | Advertisers and marketing partners, providers of data analytics, and social media networks | To make the online advertisements you see more relevant to your interests; To improve market understanding. |
You can opt-out of this selling and sharing at Your Privacy Rights and selecting the "Do Not Sell or Share My Personal Information" option. You may also contact Us at customercare@qynbrolxevix.online or at (800) 262-6612.
Please note that, regarding Our customers, We do not have access to personal information considered "sensitive." We therefore do not "sell," "share," or "disclose" this information to anyone.
Personal information is retained by Shades of Light only for as long as is necessary for the purposes provided in this policy or to meet other legal, regulatory, tax or accounting requirements. In determining the period of time this information may be retained, We consider factors such as the types of information, whether We have automatic controls to delete the data or a technical ability to do so, and legal, contractual, or similar obligations to retain your information when establishing criteria for the retention periods. Because these factors can vary based on the information collected and your interaction with Us, actual retention periods may vary.
Shades of Light takes reasonable steps to protect your personal information from unauthorized access, use, or disclosure. However, no method of data transmission over the internet or electronic storage is 100% secure, and We cannot guarantee the absolute security of your information.
As part of customizing and personalizing your service, We use cookies to store and sometimes track information about you. For context, a cookie is a small amount of information that is sent to your browser from a web server and stored on your computer's hard drive. Cookies help to estimate the size of Our audience and analyze web traffic patterns. Cookies also enable us to personalize your experience, for instance, by sending shopping cart reminders via SMS message if you have opted into our SMS service. You can control cookies in your web browser if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie.
Certain state consumer data privacy laws provide rights for individual consumers. Shades of Light endeavors to honor your privacy rights depending on the state of your residency as applicable. Below is an overview of how to exercise your rights and what you may expect from that process.
Right to Know and Access Personal Information — You may ask Us to disclose the following: (i) categories of personal information We have collected about you; (ii) sources from which We collected your personal information; (iii) business purpose for the collection, selling or sharing of personal information; (iv) categories of third parties to whom We disclose personal information; (v) categories of personal information that We sold or disclosed for a business purpose; and (vi) specific pieces of personal information We have collected about you.
Right to Correct — You may ask Us to correct any inaccuracies in the personal information we have collected.
Right to Delete — You may ask Us to delete the personal information we have collected. Please note that We may not be able to delete certain information that is necessary to comply with Our legal obligations, fulfill the terms of Our agreements with you, or enable internal uses that are aligned with the reasonable expectations of Our customers.
Right of Portability — You may ask Us to provide a copy of the personal data that you have previously provided to us in a portable and readily usable format that allows you to transmit the data to another controller without impediment.
Right to Opt-out — You have the right to opt out of the sale or sharing of your personal information, the use of your personal information for targeted advertising, and the use of your personal information for profiling. You can set your browser to send an opt-out preference signal, but the specific settings that need to be configured depend on the specific browser you use. For example, some web browsers may require a browser extension. To learn more about global privacy controls and browsers which support opt-out preference signals, please visit the global privacy control website, globalprivacycontrol.org.
Right to Non-Discrimination or Retaliation — We will not discriminate or retaliate against you for exercising these privacy rights.
If you wish to exercise one or more of these rights under applicable law, please contact Us at customercare@qynbrolxevix.online or at (800) 262-6612. We may, under applicable law, require additional proof of your identity. You may designate an authorized agent to make a request for you. If you use an authorized agent, We may require the agent to submit proof that they are authorized to act on your behalf.
If the response to your request does not meet your needs and expectations, you may appeal the decision to Our senior management. Follow the same request procedure and add the word "appeal" to the subject line of the e-mail or mention it when you call. If your appeal is denied, you may be able to contact your Attorney General's office, depending on the state in which you reside, to submit a complaint. The contact information for the Attorneys General Office in Virginia is listed below:
Address: North Ninth Street, Richmond, Virginia 23219
Phone: 804-786-2071
Website: https://www.oag.state.va.us/contact-us/contact-info
If you are currently receiving communications from Shades of Light, it is because you have notified Us of your desire to receive these communications; because you have recently requested products or services from Us; or because you have provided information to one of Our third-party service providers. If you prefer not to receive catalogs, e-mail offers, or other communications from Us, then you may opt to terminate these mailings at any time. (Note: Because We plan Our catalog and e-mail mailings in advance, it may take several weeks for your request to become effective.)
If you no longer wish to receive e-mail offers, you may update your e-mail preferences or click on the "Unsubscribe" link at the bottom of any of Our e-mails. Please note that your selection will apply only to the current corresponding e-mail address. Please allow up to 90 days for any changes in address status for postal mail and 10 days for e-mail. Future mailings may still be sent to alternate e-mail addresses you may have supplied to Us unless you specifically request that the e-mail address also be unsubscribed.
If you no longer wish to receive catalogs or e-mails, contact Customer Care through phone or e-mail:
Phone: (800) 262-6612
You can also send us a request by mail at the following address:
Shades of Light Attn. Customer Service 14001 Justice Rd Midlothian, VA 23113
To stop receiving text messages from Shades of Light, text the word STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE to 18338506447 any time or reply STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE to any of the text messages you have received from Shades of Light. After opting out, you will receive one additional message confirming that your request has been processed.
We do not knowingly collect any information from children under the age of 16. If We learn that a child under the age of 16 has provided Us with personal information, we will delete that information in accordance with applicable law.
Shades of Light's website may link to, or embed content from, other third-party websites such as Facebook, Twitter, Pinterest, Instagram or Houzz. When We link to other websites or embed their content, Shades of Light's privacy practices no longer apply. You should refer to the privacy policy of that third party website or platform for information about their privacy policies and cookie practices.
If you have any questions relating to Our privacy policy, please feel free to e-mail Us at customercare@qynbrolxevix.online or call Us at (800) 262-6612.
This Privacy Policy was last updated February 6, 2026. We periodically update this Privacy Policy. We will post any changes on this page when updating this Privacy Policy.